3 ad scripts. A full investor VSL funnel. 8 nurture emails. A bottleneck analysis with every fix already built. All specific to your business.
You built something rare, Richard. A PE fund backed by your own $20M. A portfolio of branded boutique properties across 7 markets. 75,000+ people learning from you on YouTube. Featured in CNBC, Forbes, Entrepreneur, and Fast Company.
But your digital infrastructure does not match your ambition. Four separate websites with no unified path. A $100K minimum investment product with no video sales mechanism. 126,000+ warm contacts with no automated nurture system. Active Facebook pixels on both domains but no systematic retargeting of your warmest audiences.
So we built everything that is missing. Not a strategy document. The actual assets. Ready to deploy.
15 minutes. We will show you exactly how to deploy each piece.
Book a Call4 specific gaps we found, what they cost you, and the exact fix for each one.
You are asking people to invest a minimum of $100,000 into Stomp Capital. That is a massive financial decision. And right now, the path from "interested" to "investor" runs through a HubSpot form and a consultation call.
There is no video that walks a cold prospect through who you are, what the fund does, what the returns look like, and why they should trust you with six figures. Your stompcapital.com site has a "Watch Webinar Replay" button that routes to a form. Not a webinar. Not a VSL. A form.
Meanwhile, your YouTube channel has 75,800 subscribers watching you teach STR investing for free. Those people already trust you. But there is no bridge from "I watch Richard's YouTube" to "I should invest $100K with Richard."
Every accredited investor who visits stompcapital.com and sees a form instead of a presentation is a lost opportunity. High-net-worth individuals do not fill out forms from strangers. They watch, evaluate, and decide. Without a video sales mechanism, you are filtering out the exact people who would invest if they understood the fund.
You are also leaving your warmest audience (75.8K YouTube subscribers who already know your face and trust your expertise) without a clear next step toward the fund. The gap between free YouTube content and a $100K commitment is too wide with nothing in the middle.
We built a complete investor VSL funnel. Not a strategy doc. The actual copy, the funnel map, the email sequence. Everything your team needs to launch it. The full VSL script, landing page copy, and pre-webinar emails are in the VSL Funnel section below.
You run four separate websites: richardfertig.com (personal hub), str.university (education), stompcapital.com (PE fund), and edgecamp.com (properties). Each one is its own island.
A person who discovers you on YouTube lands on str.university. If they want to invest passively, they need to find stompcapital.com on their own. Your str.university site links to "stomp-capital.squarespace.com" -- not even the main domain.
There is no path that moves someone from "I want to learn about STRs" to "I want to invest with Richard." The ascension from free viewer to paying student to passive investor does not exist in your funnel. Each brand competes for attention instead of feeding the next.
Your highest-value prospects are your STR University students. They already believe in the STR model. They already trust you. They are the most likely candidates for Stomp Capital. But the connection between the two is invisible.
Every student who finishes your course and thinks "I wish someone would just do this for me" is a Stomp Capital investor waiting to happen. Right now, they would have to Google "Stomp Capital" separately to find you. Most will not.
The ad scripts and email sequences we built specifically address this gap. The retargeting script (Ad Script 1) targets your existing YouTube and Facebook audience and drives them toward a consultation. The email nurture sequences bridge STR University leads into Stomp Capital awareness. Instead of hoping people find both brands, the system connects them automatically.
Between YouTube (75.8K subscribers), your Facebook group (51K+ members), and Twitter (23.2K followers), you have over 126,000 people who already know who you are.
Your str.university site has a "Getting Started Kit" lead magnet with a basic email opt-in. But after someone downloads it, there is no visible nurture sequence. No welcome series. No automated follow-up. No path from "downloaded the free guide" to "booked a consultation" to "invested in the fund."
Stompcapital.com uses HubSpot forms for lead capture, but there is no evidence of automated email sequences that warm investors over time.
Email is where high-ticket sales happen. Not on social media. Not on YouTube. In the inbox. A $100K investment decision takes weeks or months of consideration. Without automated nurture sequences, every lead that is not ready to invest today falls out of your pipeline permanently.
Your competitors in the alternative investment space are sending 3-5 emails per week to their investor lists. Educational content. Deal updates. Return reports. Market analysis. Each one builds trust and keeps the fund top of mind. You are starting that conversation from scratch every time someone visits your site.
We wrote two complete email sequences: a 5-email STR University welcome series that moves leads from "just downloaded the guide" to "booked a consultation," and a 3-email investor nurture series that educates Stomp Capital leads on the fund's thesis, returns, and next steps. Every email is fully written and ready to load into HubSpot or any email platform. Full sequences are in the Email Nurture section below.
Your Facebook pixels are active on both str.university and stompcapital.com. You are running ads. But there is no visible system for retargeting your warmest audiences.
You have 75,800 YouTube subscribers. 51,000+ Facebook group members. Thousands of website visitors across four domains. These people have already raised their hand. They already know your face and your story. They are 5-10x more likely to convert than a cold audience.
Yet there is no evidence of systematic retargeting campaigns that re-engage these warm audiences with specific offers. No custom audiences built from video viewers. No lookalike audiences from your investor list. No sequential ad campaigns that move someone from awareness to consideration to action.
Cold traffic is expensive. A cold ad for a $100K investment product will have a CPL (cost per lead) in the hundreds of dollars. A retargeting ad shown to someone who already watches your YouTube and is in your Facebook group might cost $5-15 per lead. You are paying premium prices to reach strangers while your warmest audience sees nothing.
Your competitors are building custom audiences from their email lists, video viewers, and website visitors. They are running sequential campaigns: first a value video, then a case study, then a soft CTA, then a hard CTA. Each touchpoint moves the prospect closer. You have the audience for this. You just do not have the system.
Ad Script 1 below is specifically built for retargeting your warm audience. It speaks to people who already know you. No introduction needed. Just the next logical step. We also included campaign structure and targeting recommendations for each script so your media buyer can set up the audiences immediately.
3 scripts targeting different audience segments. Each one ready to film.
Target: YouTube subscribers, Facebook group members, website visitors
Objective: Drive to 1-on-1 consultation booking
Format: Talking head video, 60-90 seconds
"You have been watching my videos on how to build an STR portfolio. Here is what most people miss."
"Most STR hosts spend 2-3 years learning, analyzing deals, making mistakes, and figuring out the operations. They burn through time and capital getting to their first profitable property. Some never get there.
I did the same thing when I left Wall Street. Except I had a $4 billion hedge fund behind the approach."
"The problem is not knowledge. You are watching the videos. You are in the group. You understand the model. The problem is execution.
Finding the right market. Negotiating the right deal. Setting up the right operations. Managing the property while you still have a day job. Every step has a cost. And most of those costs are invisible until you are already in."
"That is exactly why I offer 1-on-1 consultations. 75 minutes. Just you and me. We look at your specific situation. Your market. Your budget. Your goals.
I will tell you exactly what I would do if I were starting where you are today. Not theory. Not a course module. Your deal, your numbers, your next move."
"If you have been thinking about this for a while and you are ready to stop watching and start building, book a call. Link is below. 75 minutes. We map out your entire plan."
Target: Cold audience interested in real estate investing, passive income, Airbnb hosting
Objective: Drive to str.university Getting Started Kit (lead magnet)
Format: Talking head video, 45-60 seconds
"I used to manage $4 billion on Wall Street. Now I buy Airbnbs. Here is why."
"At The Blackstone Group and Ramius Capital, I spent 15 years analyzing investments. The math behind short-term rentals is better than almost anything I saw on Wall Street.
A single STR property can generate 2-3x the revenue of a traditional long-term rental. In the right market, with the right operations, you are looking at 20-30% cash-on-cash returns. Try finding that in the stock market."
"I have built a portfolio of boutique properties across the country. Outer Banks. Palm Beach. Palm Springs. Jackson Hole. Costa Rica. Every single one follows the same framework I used in hedge fund investing. Identify the market. Run the numbers. Manage the downside. Maximize the upside."
"I put everything I have learned into a free getting started kit. Market selection. Deal analysis. Operations setup. It is the same framework I use for my own acquisitions.
Link below. It is free. Takes 10 minutes to read."
Target: High-net-worth individuals, accredited investors, real estate investors
Objective: Drive to investor VSL/webinar funnel
Format: Talking head video, 75-90 seconds
"What if you could own a portfolio of luxury short-term rentals without buying a single property yourself?"
"Here is the reality of STR investing that nobody talks about.
Finding the deal takes months. Renovating takes months. Setting up operations takes months. Managing guests takes all your weekends. And if you pick the wrong market, you are stuck with a property that barely breaks even.
Most people who want STR income do not want STR headaches."
"I spent 15 years on Wall Street managing billions in private equity. When I left, I took the same approach to short-term rentals. Institutional-grade underwriting. Professional operations. Properties in markets with high barriers to entry.
I have built Edgecamp properties in the Outer Banks, Palm Beach, Palm Springs, Jackson Hole, and Costa Rica. And I have $20 million of my own money invested alongside my partners."
"Stomp Capital is a private equity fund that lets accredited investors co-invest in my STR portfolio. You get exposure to the entire portfolio. Diversified across markets. Professionally managed. No guests calling you at 2 AM.
Our target is 5x net return over 10 years. 18% net IRR. 7% preferred return. And you can invest using a self-directed IRA."
"I put together a 20-minute presentation that walks through the fund thesis, the portfolio, the returns, and how it works. Watch it. If it makes sense, we will talk.
Link below."
Complete funnel: landing page copy, 20-minute VSL script, and 3 pre-webinar emails.
How Accredited Investors Are Earning 18% Net IRR Through Luxury Short-Term Rentals (Without Buying or Managing a Single Property)
A 20-minute presentation from Richard Fertig, former Blackstone associate and founder of Stomp Capital, the first PE fund built exclusively around high-barrier-to-entry STR properties.
First Name | Last Name | Email | Phone | Accredited Investor Status (Yes/No)
Watch the Presentation Now
"What if there was a way to earn institutional-grade real estate returns without the headaches of being a landlord?
I am Richard Fertig. I spent 15 years on Wall Street. Associate at Blackstone. Co-Head of Investments at Ramius Capital, a $4 billion hedge fund. I have analyzed thousands of investment opportunities across every asset class.
And the best risk-adjusted returns I have ever seen are in luxury short-term rentals.
Not the Airbnb side hustle you hear about on YouTube. I am talking about a professionally managed portfolio of boutique properties in the hardest markets to enter. The kind of properties that generate 2x the revenue and 2x the guest satisfaction of a traditional luxury hotel.
In the next 20 minutes, I am going to show you exactly how this works, what the returns look like, and how you can co-invest alongside me."
"Here is my background. I do not say this to brag. I say it so you understand the lens I use when evaluating investments.
Cornell University. Double major in psychology and economics. Wharton MBA in finance. Then 15 years in institutional investing. Blackstone. Ramius Capital. Managing billions in private equity and hedge fund strategies.
When I left Wall Street, everyone thought I was crazy. I was leaving guaranteed seven-figure compensation to buy... vacation rentals?
But I saw something the institutions had not caught yet. Short-term rentals in high-barrier-to-entry markets were generating returns that blew away traditional commercial real estate. Better cash flow. Better appreciation. Better downside protection. Because the supply was constrained by zoning, geography, and regulation.
So I applied the same institutional framework to STRs. And I built Stomp Capital."
"Here is what most people get wrong about short-term rentals.
They think of it as an Airbnb side hustle. Buy a condo. Put it on the platform. Hope for bookings.
That is not what we do. Stomp Capital acquires properties in markets where new supply is nearly impossible. Outer Banks. Palm Beach. Palm Springs. Jackson Hole. Crested Butte. Costa Rica. Places where zoning restrictions, environmental regulations, and geographic constraints mean the competition cannot follow you.
Our properties are branded under Edgecamp. Boutique hospitality. Not cookie-cutter vacation rentals. Properties designed for guest satisfaction. Which drives occupancy. Which drives revenue. Which drives returns.
Here are the numbers. Our target is 5x net return on invested capital over 10 years. 18% net IRR. 7% preferred return. And every investor, including me, has their capital in the same structure. I have $20 million of my own money in this fund.
This is not a syndication where the sponsor puts in zero and takes a promote. I eat my own cooking."
"Let me walk you through a few properties so you can see this is real.
Edgecamp Sporting Club in the Outer Banks. 12,000 square feet. 14 bedrooms. Our flagship property. It books year-round and generates revenue that would make a hotel operator blush.
Edgecamp Nosara in Costa Rica. A surf and yoga boutique hotel. International diversification with a market that has a 90%+ occupancy rate in peak season.
Edgecamp Palm Beach. Edgecamp Palm Springs. Edgecamp Crested Butte, which we are currently under contract for. And our newest project: 35,000 square feet on the Town Square in Jackson Hole.
Each property follows the same playbook. High-barrier market. Boutique positioning. Institutional-grade underwriting. Professional operations."
"Here is how Stomp Capital works for you as an investor.
The minimum investment is $100,000. You can invest through a self-directed IRA. We accept accredited investors.
Your capital goes into a diversified fund. Not a single property. You get exposure to the entire Edgecamp portfolio. Multiple markets. Multiple property types. Multiple revenue streams. True diversification.
We handle everything. Acquisitions. Renovations. Operations. Guest management. Revenue optimization. You do not touch a single thing.
You receive quarterly reports. Annual distributions based on fund performance. And full transparency into every property and every number."
"If this makes sense to you, here is the next step.
Book a call with me. Not a salesperson. Me. We will spend 30 minutes going through your specific situation. Your investment goals. Your timeline. Your questions.
If Stomp Capital is a fit, great. If it is not, I will tell you that too. I do not need investors who are not aligned with the fund's thesis.
Click the link below this video. Pick a time that works. I look forward to the conversation."
Subject: Your presentation is ready, {first_name}
You are in.
The presentation is available now. Here is the link:
[WEBINAR LINK]
20 minutes. I walk you through Stomp Capital's thesis, the portfolio, and the return targets. No fluff.
One thing before you watch: I have $20M of my own money in this fund. That changes how you should evaluate everything I say in the video.
Talk soon,
Richard
Subject: The one number that matters
{first_name},
Most real estate funds target 12-15% IRR.
Stomp Capital targets 18% net IRR. 5x net MOIC over 10 years. 7% preferred return.
How? Luxury short-term rentals in markets where new supply is nearly impossible. Outer Banks. Palm Beach. Palm Springs. Jackson Hole. Properties that generate 2x the revenue of traditional hotels.
I break down exactly how in the presentation:
[WEBINAR LINK]
20 minutes. Worth your time if alternative real estate is on your radar.
- Richard
Subject: Quick question, {first_name}
Did you get a chance to watch the presentation?
If not, here is the link:
[WEBINAR LINK]
If you did, and you have questions, book a call with me directly:
[CALENDLY LINK]
30 minutes. We will go through your specific situation.
- Richard
5 emails for STR University leads + 3 emails for Stomp Capital investor leads. All fully written.
Trigger: Downloaded the "Getting Started Kit" lead magnet
Goal: Move from "interested in STRs" to "booked a consultation with Richard"
Subject: Your STR Getting Started Kit is inside
{first_name},
Here is your Getting Started Kit:
[DOWNLOAD LINK]
Inside you will find the framework I use for every STR acquisition. Market selection. Deal analysis. Operations setup. It is the same approach I used when I was running $4 billion at Ramius Capital. Just applied to short-term rentals instead of hedge fund strategies.
One thing most people miss: the biggest variable in STR success is not the platform. It is not the listing photos. It is market selection. Pick the right market and operations become easier. Pick the wrong one and no amount of optimization saves you.
The kit covers exactly how to tell the difference.
Over the next few days, I am going to send you a few more resources that go deeper on the topics in the kit. No fluff. Just the stuff I wish someone told me when I started.
- Richard
Subject: Why 95% of STR markets are traps
{first_name},
The number one mistake new STR investors make is picking a market because it "looks good on Airbnb."
Here is the problem. If a market is easy to enter, everyone enters. Supply floods. Rates drop. Your returns disappear. It happens in 12-18 months.
The markets I invest in have natural barriers. Zoning restrictions. Environmental regulations. Limited buildable land. Geographic constraints. When new supply cannot follow you, your pricing power stays.
This is exactly how we select properties for Stomp Capital and the Edgecamp portfolio. Outer Banks. Palm Beach. Palm Springs. Jackson Hole. Every one has a structural barrier that protects the investment.
The question you need to ask about any market is not "are people booking here?" It is "can 50 new listings show up next year?"
If the answer is yes, find a different market.
- Richard
Subject: The part nobody warns you about
{first_name},
Buying the property is the easy part. Running it is where most people quit.
Guest communications. Cleaning coordination. Maintenance. Dynamic pricing. Review management. Damage claims. Local regulations. Tax compliance.
A single STR property generates 10-20 hours per week of management work. Multiply that by 3-5 properties and you have a full-time job you did not plan for.
This is why I built professional operations into every Edgecamp property from day one. And it is the same reason I started Stomp Capital. Most people want the returns from STRs without the operational headaches.
If you are going the DIY route, the Getting Started Kit covers the operations framework. If you would rather have someone else handle it, I do 1-on-1 consultations where we map out your specific situation.
75 minutes. Just you and me.
Book one here if you are interested:
[CONSULTATION LINK]
- Richard
Subject: From hedge fund to 7 properties in 3 years
{first_name},
When I left The Blackstone Group, people thought I lost my mind. Trading a Wall Street career for vacation rentals.
Three years later I had 7 properties across 4 markets. Today the Edgecamp portfolio spans the Outer Banks, Palm Beach, Palm Springs, Jackson Hole, Costa Rica, and Crested Butte. Plus 35,000 square feet on the Town Square in Jackson Hole.
The returns look nothing like traditional real estate. Our STR properties generate 2x the profitability and guest satisfaction of traditional luxury hotels. That is not marketing. That is the math.
75,000+ people follow the journey on YouTube. The STRU Podcast breaks down every acquisition. CNBC, Forbes, Entrepreneur, and Fast Company have covered the story.
But the most interesting part is what happened when I started letting other people invest alongside me. Stomp Capital has accredited investors co-investing in the same portfolio, using the same framework, targeting the same returns.
If you want to talk about what this could look like for you, book a consultation:
[CONSULTATION LINK]
- Richard
Subject: 75 minutes could change your plan
{first_name},
You downloaded the Getting Started Kit. You have been reading these emails. You are clearly thinking about STRs.
Here is what I have learned from thousands of conversations: the biggest cost is not picking the wrong property. It is spending another 6 months researching when you could be building.
I do 1-on-1 consultations. 75 minutes. We look at your specific situation. Your market. Your budget. Your timeline. I tell you exactly what I would do if I were you.
No pitch. No upsell during the call. Just your plan, mapped out by someone who has done it at scale.
Book yours here:
[CONSULTATION LINK]
If now is not the right time, no problem. These emails will keep coming with useful stuff.
- Richard
Trigger: Submitted interest form on stompcapital.com or watched the investor VSL
Goal: Move from "curious about the fund" to "booked a call with Richard"
Subject: Why we only buy in markets nobody else can enter
{first_name},
Thank you for your interest in Stomp Capital.
Here is the short version of our thesis: we buy luxury short-term rental properties in markets with structural barriers to new supply. Zoning. Geography. Regulation. When competition cannot follow you, your returns are protected.
Most real estate funds chase yield in markets that are easy to enter. That works until everyone else enters. We take the opposite approach.
Our target: 5x net MOIC over 10 years. 18% net IRR. 7% preferred return. And I have $20M of my own capital invested in the same structure.
Over the next few days, I will send you more detail on the portfolio, the markets, and how the fund works. In the meantime, if you want to skip ahead:
Book a call with me directly:
[CALENDLY LINK]
30 minutes. We will go through your specific questions.
- Richard Fertig
Founder, Stomp Capital
Subject: 7 properties. 5 markets. Here is what they look like.
{first_name},
Here is a quick look at the Edgecamp portfolio that Stomp Capital investors have exposure to:
Edgecamp Sporting Club (Outer Banks, NC) -- 12,000 sq ft flagship. 14 bedrooms. Year-round bookings.
Edgecamp Nosara (Costa Rica) -- Surf and yoga boutique hotel. 90%+ peak season occupancy.
Edgecamp Palm Beach (FL) -- Luxury market with extremely limited STR permits.
Edgecamp Palm Springs (CA) -- Desert luxury. Strong winter season demand.
Edgecamp Crested Butte (CO) -- Currently under contract. Ski market with natural supply constraints.
Jackson Hole (WY) -- 35,000 sq ft on the Town Square. Our largest project.
Each property was selected using the same criteria: high barrier to entry, strong demand fundamentals, and premium guest experience. The boutique hospitality model generates roughly 2x the profitability of traditional luxury hotels.
The fund structure: minimum $100K investment. Accredited investors. Self-directed IRAs accepted. Quarterly reporting. Full transparency.
If you want the full breakdown, here is the investor presentation:
[WEBINAR LINK]
Or if you prefer to talk:
[CALENDLY LINK]
- Richard
Subject: Is this a fit for you?
{first_name},
I will be direct. Stomp Capital is not for everyone.
It is for accredited investors who want exposure to luxury real estate without the operational burden. Who understand that real returns come from markets with structural advantages, not hot trends. Who are comfortable with a 10-year fund horizon because they know that is where compounding happens.
If that sounds like you, I would like to talk. 30 minutes. No pressure. We will go through your situation, your goals, and whether the fund makes sense for your portfolio.
Book a call:
[CALENDLY LINK]
If the timing is not right, that is fine. You are on our investor updates list. I will keep you informed as we close new acquisitions and report on performance.
- Richard Fertig
Founder, Stomp Capital
Everything above is yours whether we work together or not. If you want us to implement, manage, and optimize the whole system, let's talk.
Book a 15-Minute Call